According to the big data analysis results of drama actor brand reputation in March 2025, the rankings are: 1st Chajoo-Young, 2nd Choo Young-Woo, and 3rd Seo Kang-Joon.
The Korea Corporate Reputation Research Institute quantified the brand big data of 50 actors currently appearing in dramas aired from February 13, 2025, to March 13, 2025, totaling 74,338,154 data points. This was measured based on consumer brand participation, media volume, communication volume, and community volume. Compared to the brand big data of 120,769,079 from last February, this represents a decrease of 38.45%.
The analysis of drama actor brand reputation was conducted using participation indices, media indices, communication indices, and community indices to analyze the brand big data. The brand reputation index is derived by extracting brand big data and analyzing consumer behavior through a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value, and social value, and applying weights to produce indicators.
The analysis of brand reputation big data measures positive and negative evaluations of the brand, sources and interest in the media, consumer interest and communication volume, community dissemination regarding issues, and responses and popularity regarding content.
The 30th ranking of drama actor brand reputation in March 2025 consists of Chajoo-Young, Choo Young-Woo, Seo Kang-Joon, Ju Jihoon, Park Boyoung, Hong Hwayeon, Park Hyungsik, Choi Wooshik, Moon Gayoung, Jin Ki-Joo, Choi Hyunwook, Lee Minho, Hyeri, Lee Se-Young, Gong Hyo-Jin, Han Ji-Eun, Kang Tae-O, Lee Sun-Bin, Kim Shin-Rok, Ha Young, Eom Ji-Won, Ko Hyun-Jung, Lee Jun-Young, Lee Hyunwook, Na In-Woo, Jung Soo-Bin, Jeon So-Ni, Yoon Sang-Hyun, Kang Hye-Won, and Park Bogum.
The brand of Chajoo-Young, who achieved the number one spot in drama actor brand reputation, recorded a participation index of 1,088,545, a media index of 1,055,892, a communication index of 874,416, and a community index of 1,373,079, resulting in a brand reputation index of 4,391,932.
The brand of Choo Young-Woo, in 2nd place, recorded a participation index of 1,122,135, a media index of 1,076,165, a communication index of 991,648, and a community index of 1,119,891, resulting in a brand reputation index of 4,309,839.
The brand of Seo Kang-Joon, in 3rd place, recorded a participation index of 863,191, a media index of 877,856, a communication index of 830,469, and a community index of 1,543,118, resulting in a brand reputation index of 4,114,633.
The brand of Ju Jihoon, in 4th place, recorded a participation index of 928,056, a media index of 921,248, a communication index of 1,023,427, and a community index of 1,000,135, resulting in a brand reputation index of 3,872,866.
The brand of Park Boyoung, in 5th place, recorded a participation index of 894,980, a media index of 864,689, a communication index of 747,535, and a community index of 954,976, resulting in a brand reputation index of 3,462,180.
Korea Corporate Reputation Research Institute Director Gu Chang-Hwan stated, "The analysis results of drama actor brand reputation in March 2025 showed that the brand of Chajoo-Young ranked first. The brand of Chajoo-Young showed high keywords such as "beautiful, elegant, and intense" in big data link analysis, while the keyword analysis revealed high results for "The Queen Who Crowns, Kkuku, and exposure." In the positive-negative ratio analysis, the positive rate was found to be 88.56%." Chajoo-Young garnered significant attention for affectionately referring to her fans as 'Kkuku.'
Additionally, "Analyzing the brand big data for drama actors in March 2025 compared to the brand big data of 120,769,079 from last February revealed a decrease of 38.45%. A detailed analysis showed a 29.44% drop in brand consumption, a 31.78% drop in brand issues, a 28.27% drop in brand communication, and a 51.16% drop in brand dissemination."
The Korea Corporate Reputation Research Institute (Director Gu Chang-Hwan) analyzes brand big data to understand the changes in brand reputation. This drama actor brand reputation survey was conducted through the analysis of brand big data regarding Chajoo-Young, Choo Young-Woo, Seo Kang-Joon, Ju Jihoon, Park Boyoung, Hong Hwayeon, Park Hyungsik, Choi Wooshik, Moon Gayoung, Jin Ki-Joo, Choi Hyunwook, Lee Minho, Hyeri, Lee Se-Young, Gong Hyo-Jin, Han Ji-Eun, Kang Tae-O, Lee Sun-Bin, Kim Shin-Rok, Ha Young, Eom Ji-Won, Ko Hyun-Jung, Lee Jun-Young, Lee Hyunwook, Na In-Woo, Jung Soo-Bin, Jeon So-Ni, Yoon Sang-Hyun, Kang Hye-Won, Park Bogum, Kim Tae-Hyung, Jeon Hye-Jin, Han Geuru, Heo Jun-Ho, Yoon Kyung-Ho, Lee Lee-Dam, Ahn Jae-Wook, Kim Dong-Wan, Jung Jae-Kwang, Choi Min-Soo, Park Hana, Ji Jin-Hee, Ryeo-Woon, Lee Hae-Young, Yoon Park, Lee Si-Ah, Lee Dong-Jin, Lim Se-Mi, Oh Jung-Se, and Choi Dae-Cheol.
[Photo] OSEN DB
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