The group Youngpacy and the band Dragon Pony are receiving a hot response with their unique album promotion concept.
On the 2nd, Youngpacy made a comeback with the special album 'COLD' and launched a distinctive teaser promotion, reminiscent of a movie premiere. They attracted attention with promotions that others do not typically undertake, proving the title of 'K-pop's green frog'. First, the album's scheduler was produced based on movie screening schedules, while the concept photos were introduced as still cuts, and the highlight medley was presented as an OST medley.
In particular, the music video for the title track 'COLD (feat. 10CM)', which was the highlight of the album and the culmination of the promotion, captured global fans' enthusiastic responses, showcasing Youngpacy as protagonists in a youth film alongside popular Taiwanese actor Cheng Ching-Hua. As a result, 'COLD (feat. 10CM)' achieved the remarkable feat of entering the Hot 100 chart of major domestic music site Melon immediately upon release.
If Youngpacy is a movie, Dragon Pony, which is releasing its second EP 'Not Out' on the 19th, is developing its album promotion with a festival concept. The scheduler that announces the teaser content was created in the form of a festival timetable, and the tracklist was expressed as a festival map to enhance the immersion in the concept.
The concept photos, produced in the form of headliner posters, are released in On Stage and Backstage versions, highlighting Dragon Pony's charm that oscillates between an intense and serious mood and a sense of freedom. Each photo is introduced and named as a headliner, further specifying the promotional concept of Dragon Pony's unique festival. On the 13th, content titled Rehearsal is also anticipated, generating excitement among fans.
These promotions by the two artists provided fans, who have been waiting for their comebacks, with a unique experience. The innovative attempts that break away from ordinary album promotions have heightened fan engagement during the comeback week. Positive evaluations indicate that their unique and radical steps, which break from the conventional mold, have drawn significant attention.
Youngpacy's special album 'COLD' is available on various music sites. Dragon Pony's second EP 'Not Out' will be released on the 19th at 6 p.m. through various music sites.
[Photo] DSP Media, Antenna provided.
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