Actor Kim Soo-hyun has been embroiled in allegations of underage dating, prompting an immediate response from the advertising industry.
According to OSEN confirmation on the 12th, Aekyung Group has taken steps to make the advertising footage featuring Kim Soo-hyun as the model for Jeju Air, dated 2015, private.
At that time, Jeju Air employed the Hallyu star Kim Soo-hyun as its model to target the Asian market, utilizing him in print ads and various online and offline videos, as well as ads in and outside of aircraft for a year.
Although Jeju Air has not officially disclosed the reason for making the advertising footage private, it appears to be in response to negative public opinion related to the recent death of Kim Sae-ron.
In addition, Kim Soo-hyun is currently active as a model for various brands, including Homeplus, Shinhan Bank, Tous Les Jours, Dinto, Eider, Cuckoo, Prada, Jo Malone, and Shabu All Day, with many brands taking steps to conceal Kim Soo-hyun's image on their official social media, indicating sensitivity to public opinion.
K2 has deleted images of Kim Soo-hyun from its official website and social media, while Shabu All Day has also removed all photos of Kim Soo-hyun that were posted on its official social media.
Homeplus has removed Kim Soo-hyun's image from the app loading screen, while beauty brand Dinto said, "All scheduled plans related to the model have been put on hold." However, the representative of Dinto expressed, "For now, I will trust and wait," adding, "Rather than being shaken by uncertainty, I will focus on what I can and must do."
Meanwhile, the YouTube channel 'Gaseyeon' posted content titled 'Kim Soo-hyun, who led to Kim Sae-ron's death (dating Kim Sae-ron since she was 16 for 6 years)' on the afternoon of the 10th, sharing claims from the family who identified themselves as the aunt of the late Kim Sae-ron. 'Gaseyeon' alleged that Kim Soo-hyun had been dating Kim Sae-ron for six years since her underage days and had been with her from the early establishment of his agency, Gold Medalist, but cut ties and claimed a large amount of damages when Kim Sae-ron's drunk driving controversy arose.
Despite being a one-sided claim from Gaseyeon, negative comments directed at Kim Soo-hyun have flooded in, with many suggesting to "keep an eye on the situation." Kim Soo-hyun's agency, Gold Medalist, strongly refuted the claims, stating they are "clearly false facts" and noted, "We are considering the strongest level of legal response."
[Photo] OSEN DB
[OSEN]