The group ILLIT is sweetening a massive billboard in the heart of Seoul.
According to their agency Belift Lab on the 11th, ILLIT (YoonA, MinJu, MoKa, WonHee, IroHa)'s digital single 'Almond Chocolate' special film has been screening since the 10th through the massive digital signage Shinsegae Square installed on the outer wall of Shinsegae Department Store in Jung-gu, Seoul.
This is part of the collaboration between ILLIT and Shinsegae Square to celebrate the release of the Korean version of 'Almond Chocolate.' As the special film and audio of 'Almond Chocolate' flow through the billboard, passersby stop to enjoy the video or take commemorative photos against the backdrop, receiving a great response.
A collaboration package between the dessert cafe brand 'Minut.Papillon,' located in Shinsegae Department Store's Sweet Park, and ILLIT has also been announced. From the 17th to the 25th at the Shinsegae Gangnam and Daegu Shinsegae stores, customers can enjoy sweet churros, churro donuts, and blue aid that match the new song 'Almond Chocolate (Korean Ver.).' Additionally, cute drawing stickers and packages created by the members are also prepared.
The synergy effect between Shinsegae Square, which receives many international customers, and the global rising star ILLIT is anticipated. Belift Lab noted, "We are pleased to be able to extend enjoyable experiences for fans. We are preparing more various events with a grateful heart, so please continue to support ILLIT."
Meanwhile, ILLIT released a video containing the full performance version of 'Almond Chocolate (Korean Ver.)' on the 10th. Dressed in pure white outfits, they presented an exhilarating performance while holding bouquets, as if confessing. The finger-point choreography portraying 'Almond Chocolate' is expected to gain popularity.
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