The group Treasure captivated global music fans by unveiling the full performance version of their title track 'YELLOW' from their special mini album on Nov. 9.
In the video, Treasure appears in sporty outfits with yellow accents, showcasing refreshing visuals that catch the eye. Their powerful dance lines, perfectly synchronized with dynamic movements and cheerful expressions, consistently generated excitement.
Treasure's unique energetic aura, which seems to enjoy the music itself without extravagant stage props, truly immerses listeners in the mood of the song. The lively hand movements of the cheerful 'Bowl Cock' choreography, along with charming gestures, bring smiles to those watching as they freely jump around the space.
The direction focused on the inherent charm of the choreography is also impressive. A simple white-toned horizon enhances the atmosphere with a sophisticated camera movement that gradually intensifies, while in the highlight section of the song's latter half, the studio is filled with a bright yellow to enhance immersion, aligning with the members' harmonies.
Some of the key choreography revealed in the earlier music video intuitively expresses the feelings of being in love, gaining positive responses early on due to its strong infectiousness. As official activities begin, including music broadcasts, YouTube, and radio, it is expected that the popularity will further ignite, starting with this video.
Treasure made a comeback on Dec. 7 with their special mini album [PLEASURE]. Music fans praised that this album truly encapsulates their 'Treasure-style' youthful energy, which has secured the top spot in the iTunes album chart in 11 regions. The title track 'YELLOW' has also reached the upper echelons of major charts in Japan, including Line Music, Rakuten Music, and AWA, demonstrating their formidable power in the local market.
[Photo] Provided by YG Entertainment.
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