<YONHAP PHOTO-6038> Park Tae-hyun is appointed head of SM C&C (Seoul=Yonhap News) SM C&C announced on Mar. 10 that Park Tae-hyun, head of the institutional sector at SM C&C management, is appointed as the new CEO. The photo is of Park Tae-hyun, the new CEO appointee of SM C&C. 2025.3.10 [Provided by SM C&C. Redistribution and database usage prohibited] photo@yna.co.kr/2025-03-10 17:22:05

Park Tae-hyun, the head of the management institutional sector at SM C&C and the father of Cosmic Girls' Subin, who is a former manager of broadcaster Kang Ho-dong, has been appointed as the new CEO.

On the 10th, SM C&C stated that it plans to appoint Park Tae-hyun as the new CEO through a board meeting scheduled for the 25th. SM C&C is a subsidiary of SM Entertainment, a comprehensive entertainment group, and serves as a comprehensive corporation for K-Culture content, operating in four major business areas: management, advertising, content, and travel. It includes personalities such as Kang Ho-dong, Jeon Hyun-moo, Seo Jang-hoon, and actor Kim Soo-ro.

Park Tae-hyun, the appointee, has built a career in the entertainment field for about 30 years since 1997 and has been overseeing management at SM C&C since 2012. He currently serves as the head of the management institutional sector and the director responsible for broadcasting media at SM Entertainment. Like Kang Ho-dong, he is a former wrestling athlete who entered the entertainment industry alongside Kang Ho-dong and has worked as his manager. He has also appeared as 'Kang Ho-dong's manager' on shows such as KBS 2TV's '1 Night 2 Days' and tvN's 'New Journey to the West.'

Subin of WJSN

Last year, he appeared on TV Chosun's 'Dad and I' alongside his daughter, Cosmic Girls' Subin, attracting attention. At that time, Park Tae-hyun closely monitored Subin's broadcasts and gave her the cold-hearted advice, 'Don’t dye your hair since elderly people watch this.'

Regarding the appointee Park Tae-hyun, SM C&C explained, 'He has grown the management institutional sector to a domestic top level and was recognized for his high understanding of the company as a whole and his broad leadership across institutional sectors.' Park Tae-hyun expressed his aspirations, stating, 'Based on the management know-how I have built up, I will strive to ensure the growth of each institutional sector, including the advertising, content, and travel institutional sectors, and create synergy.'