Yang Hyun-suk, the general producer of YG Entertainment's sensibility and know-how, has created a huge monster called Baby Monster, which embodies the essence of YG.
Debuting on April 1 last year, Baby Monster, who is about a month away from their 'debut anniversary' (Luka, Parita, Asa, Ah-hyun, Rami, Laura, Chiquita), is making remarkable achievements. Their major release tracks are performing well on music charts, and while meeting global fans through a large-scale world tour, they are growing in size. While there may be an appeal unique to Baby Monster, it is analyzed that the ability of Yang Hyun-suk, the general producer, has played a significant role.
Baby Monster is composed of the final elite members who became YG trainees after competing against thousands. The group, which YG Entertainment presents for the first time in about seven years since BLACKPINK, has been attracting attention by hitting the charts with 'BATTER UP' followed by 'SHEESH', announcing the birth of a monster rookie.
Recognized as a 'hexagonal girl group' capable of live performances and visuals, Baby Monster is receiving attention once again for their 'skills' and has established themselves as the 'live champion' among contemporaneous active girl groups. Given Baby Monster's overwhelming skills demonstrated through their unique tone, rich vocal range, and powerful rapping, rapid growth was a natural progression.
Their rapid growth has been evident in their journey. The fact that they released a studio album faster than any other rookie debuted under YG Entertainment indicates Baby Monster's growth and the expectations placed on them. In just their debut year, they achieved accumulated album sales nearing 1.6 million copies, released a total of eight YouTube contents with over 10 million views (three of which have over 200 million views), maintained a long run on music charts, and ranked on the Billboard 200, all results accompanying Baby Monster's growth.
They reached a milestone by performing their first world tour 'Hello Monster' at KSPO DOME (formerly the gymnastics arena) just nine months after their debut. On the 28th of last month (local time), Baby Monster entered an arena-level venue that can accommodate over 10,000 spectators per show, held a North America tour in Newark and Los Angeles, and thanks to the enthusiastic response, they added more performances, completing their initial world tour plan, which includes a total of 29 shows across 20 cities. They will also begin a tour to meet Asian fans starting in Japan on the 14th, visiting Singapore, Hong Kong, Ho Chi Minh City, Bangkok, Jakarta, Kuala Lumpur, and Taipei, and in the second half of the year, they will hold a second North American tour to Toronto, Rosemont, Atlanta, Fort Worth, Oakland, and Seattle.
Yang Hyun-suk, the general producer of YG, is one who will watch with satisfaction as Baby Monster makes these rapid strides. He not only proved his discernment through Baby Monster's growth and expansive journey but also reaffirmed his sensibility, know-how, and leadership.
Yang Hyun-suk has historically produced the figures that created sensations in the music industry. The protagonists that shook the music scene include Jinusean, One Time, Big Bang, 2NE1, Winner, and BLACKPINK, all of whom were birthed through Yang Hyun-suk's influence. Returning as a producer in 2023, Yang Hyun-suk noted that Baby Monster did not pass through Teddy's hands and was born by inheriting YG's essence, focusing on the essence of music and the charm of the members.
Under Yang Hyun-suk's leadership, Baby Monster, which embodies the essence of YG, has achieved remarkable accomplishments that can stand up to their senior artists and has truly grown into a 'monster'-level group, igniting curiosity about their next steps.
[Photo] YG Entertainment
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