The group THE BOYZ has unveiled the concept for their new album.
The agency One Hundred revealed the final concept photo and visual film for THE BOYZ's 3rd studio album 'Unexpected' (언익스펙티드) titled 'Breakthrough' (브레이크스루) through their official social media on the 7th and 8th.
In the released photos, THE BOYZ captivates attention with their distinctive styling amidst a free and sensuous atmosphere. The disco balls, dartboards, and balloon decorations scattered throughout evoke a party vibe, completing a striking visual with the natural and cheerful appearances of the members.
The following visual film features a scene of lighting matches and blowing out candles repeatedly, creating initial tension, but soon a cake appears, signaling the start of a full-fledged party and presenting a twist in video imagery. Additionally, the energetic charm of THE BOYZ is amplified as they dance and take selfies to the music, adding to the enjoyment.
With the unveiling of the final concept, all concepts for THE BOYZ's new album have been revealed. From 'Begin,' showcasing the reinterpretation of a boy, to 'Become,' expressing the emotions of mature adults, and 'Breakthrough,' which contains messages about the direction they want to move forward and the future, the overall flow of the album has been completed.
This album, which has built a story beyond a simple concept change, more vividly expresses THE BOYZ's new beginning and narrative. As it depicts their journey from boyhood to adulthood, and beyond their limits toward a new future, this 3rd studio album 'Unexpected' is expected to mark an important turning point signaling the second act of the group's activities.
Meanwhile, THE BOYZ's 3rd studio album 'Unexpected' will be released on the 17th at 6 p.m. on various online music sites.
[Photo] One Hundred
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