Treasure captured the hearts of global music fans with a special mini album filled with the warmth of spring.
Treasure made their comeback on the 7th with the special mini album [PLEASURE]. As they announced that they would showcase music infused with the members' sincere desire to repay fans' love, there was significant interest even before the release.
The title track 'YELLOW,' which garnered the most anticipation, provided a thrilling excitement with lyrics that compare the warm heart that meets love to the color yellow. The rhythmic sound, harmonious fresh vocals, and stylish rapping hinted at another musical color of Treasure.
The music video was completed as a drama showcasing the ordinary aspects of youth with a cheerful direction. The members' fresh visuals and their chaotic journey toward a common goal further amplified the song's appeal.
Additionally, as the members' touches are evenly spread throughout the album, not only the title track but also the included songs are receiving high praise. In particular, 'SARURU' is showing signs of popularity comparable to the title track with its strong addictive quality, raising expectations for future trends.
Amid such positive responses from music fans, [PLEASURE] topped the iTunes album charts in 8 regions and secured a spot in the upper ranks of the worldwide album chart. The title track 'YELLOW' also climbed to the top ranks on major Japanese charts including Line Music, Rakuten Music, and AWA, reaffirming their continued popularity in the region.
Meanwhile, Treasure will kick off their global fan concert tour starting with the [SPECIAL MOMENT] performance at Kyunghee University Peace Hall on March 28, 29, and 30. They will connect with local fans through 17 performances in a total of 9 cities, including 4 cities in North America (New York, Washington D.C., Oakland, and Los Angeles) and 4 cities in Japan (Hyogo, Aichi, Fukuoka, and Saitama).
[Photo] YG Entertainment
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