"MZ Want-to-Be Icon" IVE: Ahn Yujin, Gaeul, RAY, Jang Wonyoung, Liz, and Lee Seo achieved a triple crown on the Circle Chart with "IVE EMPATHY."
According to the Korea Music Content Association, which operates the Circle Chart, IVE reached the top of the monthly album chart for February with their third mini album "IVE EMPATHY," released on 3rd. Additionally, the lead single from the album,
"IVE EMPATHY" is an album that adds a unique charm to the team's color based on the identity of "self-assured confidence" that symbolizes IVE. It recorded an initial sales volume of 1,048,048 copies within the first week after release, earning IVE the title of "five consecutive million-seller."
The pre-released track "REBEL HEART" dominated the real-time charts, daily charts, and Top 100 charts of major domestic music sites like Melon, Genie, FLO, Vibe, and Bugs, achieving a Perfect All-Kill (PAK). It also topped the monthly chart announced by Melon and GENIE MUSIC for February, further confirming the intense interest from listeners.
Thanks to the popularity of the universally recognized mega hit "REBEL HEART," another title track, "ATTITUDE," is also performing well. Although the activities for "ATTITUDE" concluded on the 16th of last month following SBS's "Inkigayo," the "Raging Guinea Pig" part led by member RAY is generating buzz with its challenge trend.
"ATTITUDE" ranked 3rd on the Korean "Viral 50" chart of the global short-form mobile video platform TikTok as of March 5, and 9th on the "Top 50" chart, continuing to make waves even a month after its release as it conquers the upper ranks of various music streaming sites.
IVE achieved 11 wins on domestic music broadcasts with "REBEL HEART" and 4 wins with "ATTITUDE," bringing their cumulative wins on music broadcasts for the "IVE EMPATHY" album to 15. Moreover, even three weeks after the end of their activities, "ATTITUDE" remains a contender for 1st place on music broadcasts, showcasing their strength.
Meanwhile, after successfully completing the activities for their new album "IVE EMPATHY," IVE ranked first in the February 2025 Star Brand Reputation announced by the Korea Corporate Reputation Research Institute, proving their significant influence.
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