According to the big data analysis results for advertising model brand reputation in March 2025, the rankings were 1st place Woo-seok Byun, 2nd place Heung-min Son, and 3rd place Young-woong Lim.

The Korea Corporate Reputation Research Institute measured 27,499,097 pieces of advertising model brand big data collected from February 6 to March 6, 2025, through consumer behavior analysis to calculate participation index, media index, communication index, and community index for the advertising model brand reputation index.

The brand reputation index is an indicator created by discovering the significant influence of consumers' online habits on brand consumption through brand big data analysis. The advertising model brand reputation analysis can measure consumer relationships with advertising model brands, positive and negative evaluations, media interest, and the volume of consumer attention and communication.

The advertising model brand reputation analysis analyzed the relationship between advertising model brands and consumers using a big data reputation algorithm focused on brands with high reputations. The detailed indicators of the advertising model brand reputation index included weights for advertising channels.

The rankings for the top 30 advertising model brand reputations in March 2025 were analyzed as follows: Woo-seok Byun, Heung-min Son, Young-woong Lim, IVE, BTS, Eun-woo Cha, Yoo-Jae-suk, BLACKPINK, Chan-won Lee, Byung-hun Lee, Hyun-moo Jeon, aespa, Faker, Ma Dong-seok, Jong-kook Kim, Hye-soo Kim, Gong-yoo, Seo-joon Park, Soo-hyun Kim, Seok-gu Son, Bo-gum Park, Seventeen, Jong-min Kim, Yuna Kim, Ga-in Song, Hae-in Jung, Ji-min Han, Dong-yeop Shin, Kang Daniel, and Young-tak.

The brand that ranked 1st in advertising model reputation, Woo-seok Byun, had a participation index of 172,778, media index of 193,930, communication index of 436,396, and community index of 627,576, resulting in a brand reputation index of 1,430,678. Compared to the brand reputation index of 1,593,381 in February, this represents a decrease of 10.21%.

The brand in 2nd place, Heung-min Son, had a participation index of 274,298, media index of 286,156, communication index of 297,357, and community index of 436,576, leading to a brand reputation index of 1,294,387. Compared to the brand reputation index of 1,073,692 in February, this represents an increase of 20.55%.

The brand in 3rd place, Young-woong Lim, had a participation index of 294,682, media index of 343,734, communication index of 206,468, and community index of 354,401, leading to a brand reputation index of 1,199,285. Compared to the brand reputation index of 1,240,904 in February, this shows a decrease of 3.35%.

The brand in 4th place, IVE (An Yu-jin, Gaeul, RAY, Jang Won-young, Liz, Lee Seo), had a participation index of 178,515, media index of 189,342, communication index of 236,850, and community index of 346,713, resulting in a brand reputation index of 951,419. Compared to the brand reputation index of 789,414 in February, this represents an increase of 20.52%.

The brand in 5th place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), had a participation index of 56,835, media index of 177,532, communication index of 292,930, and community index of 385,010, resulting in a brand reputation index of 912,307. Compared to the brand reputation index of 829,349 in February, this represents an increase of 10.00%.

Korea Corporate Reputation Research Institute Director Gu Chang-hwan noted, "The brand big data analysis results for advertising model brand reputation in March 2025 showed that the Woo-seok Byun brand ranked 1st. Analyzing the advertising model brand category, it increased by 8.02% compared to the big data of 25,457,884 pieces collected in February. A detailed analysis shows that brand consumption decreased by 0.39%, brand issues increased by 1.27%, brand communication rose by 17.11%, and brand dissemination increased by 8.40%."

He continued, "In the link analysis of the advertising brand that ranked 1st in March 2025, Woo-seok Byun, the terms 'warm, flutter, and record' scored highly, and in the keyword analysis, 'Discovery Ambassador, Prada Fashion Show, Elle Cover Model' were also high. The analysis of the positive and negative ratio for the Woo-seok Byun advertising brand showed a positive ratio of 91.25%."

The advertising model brand reputation survey for March 2025 was conducted through brand big data analysis of Woo-seok Byun, Heung-min Son, Young-woong Lim, IVE, BTS, Eun-woo Cha, Yoo-Jae-suk, BLACKPINK, Chan-won Lee, Byung-hun Lee, Hyun-moo Jeon, aespa, Faker, Ma Dong-seok, Jong-kook Kim, Hye-soo Kim, Gong-yoo, Seo-joon Park, Soo-hyun Kim, Seok-gu Son, Bo-gum Park, Seventeen, Jong-min Kim, Yuna Kim, Ga-in Song, Hae-in Jung, Ji-min Han, Dong-yeop Shin, Kang Daniel, Young-tak, Tourus, TWICE, Lee Jung-jae, Park Jung-min, Jang Yoon-jung, Ahn Jung-hwan, Dong-hyun Kim, Go-eun Kim, Yeong-ae Lee, Eun-bin Park, Hye-yoon Kim, Hyun-bin, Le Sserafim, Red Velvet, Kang Ho-dong, Rise, Jeong Dong-won, NCT, I-LAND, and Baby Monster.

[Photo] OSEN DB

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