The '5th generation new kids' ARrC has proven its unstoppable rise in popularity.
ARrC (Andy, Choi Han, Doha, Hyunmin, Jibin, Kkien, Rioto) wrapped up its activities for the mini-album 'nu kidz: out the box' after completing its performances on MBC M and MBC every1's 'Show! Champion' on the 5th.
'nu kidz: out the box' is an album that captures ARrC's honest and confident 'new kids' energy, differentiated musically by 180 degrees, breaking existing 'frames' and making unique attempts to connect with the world. It includes the title track 'nu kidz,' which combines a unique hip-hop sound with trendy performances, showcasing high quality and demonstrating ARrC's freedom and individuality across five songs.
Through its activities for 'nu kidz: out the box,' ARrC captivated everyone and showcased the true presence of 'new kids.' First, it set a new record for first-week sales, approximately 37% higher than its debut album 'AR^C.' Moreover, the title track 'nu kidz' not only entered the iTunes K-POP song chart in Singapore but also achieved a remarkable milestone by surpassing 10 million views on its music video amid explosive interest from global fans.
In particular, immediately upon its comeback, ARrC saw a rapid increase in search queries on Weibo, China’s largest social media platform, recording an astonishing 10.6 million searches. Furthermore, Google Trends reflected a surge in search volumes across various countries, including Brazil, Vietnam, New Zealand, Singapore, and Indonesia, while leading media outlets in Vietnam are spotlighting ARrC's release, making headlines daily.
Additionally, ARrC has pioneered a new genre uniquely its own through outstanding skills and vibes presented on stages from the title track to additional tracks, appealing to listeners' tastes. As a result, global fans and listeners have responded enthusiastically, saying, "The beats that only ARrC can handle are addictive," "The more you listen, the more interesting elements there are, and the performance using chairs is unique and fresh," and "The overall flow is clean while appropriately mixing experimental elements, making it easy to listen to yet full of character."
Riding this momentum, ARrC showcased remarkable growth by becoming a candidate for first place in a music show for the first time since its debut on the SBS M and SBS funE show 'The Show' aired on the 4th. They also previewed a studio session of 'night life,' which will be included in their next album, continuing their unprecedented journey of breaking the 'frame,' raising expectations for the global activities of the '5th generation new kids' ARrC.
[Photo] Screenshots from Mnet, MBC, SBS M, SBS funE, MBC M, and MBC every1 broadcasts.
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