Newbeat has made its mark in the music scene with music full of Gen Z sentiment.
The group Newbeat (NEWBEAT, Park Min-seok, Hong Min-seong, Jeon Yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-ho, Kim Ri-woo) released the pre-release track 'JeLLo' (힘숨찐) from their first studio album 'RAW AND RAD' on the 5th along with a short-form music video.
'JeLLo' (힘숨찐) is an attractive song with a unique flow of rap and BASS riffs over an old-school beat, along with a track that is richly varied. The title contains a dual meaning of 'Hello,' a greeting Newbeat extends to first-time listeners, while the lyrics express a hidden story that the jelly acts as a calming agent preventing specific body parts from being over-activated by each member.
The captivating melody and intense rap and vocals from Newbeat created a strange sense of addiction. Moreover, Newbeat's unique vibe of enjoying the music while playing with the rhythm was sufficient to elevate listeners' spirits.
'JeLLo' (힘숨찐) music video captured attention instantly with its unique direction. Centered around a space reminiscent of an anatomy lab, Newbeat showcased their charm while radiating talent. Above all, the high-quality video, traversing animation and sci-fi genres, stimulated dopamine. In particular, the short-form music video has become a hot topic among K-pop fans both domestically and internationally immediately after its release due to its aesthetic visuals.
In addition, Newbeat is drawing global fans' attention with various content, including the lyric video that highlights typography following the 'JeLLo' (힘숨찐) anatomy and heart-shaped motion logo reminiscent of a pinball game.
Newbeat is a seven-member boy group presented by Beat Interactive, including Park Min-seok from Mnet 'Boys Planet' and Jeon Yeo-jeong from the group TO1. They have built a global fandom through busking tours both domestically and internationally before their debut. Furthermore, they have announced an unusual move within the K-pop scene by releasing two pre-release tracks and simultaneously launching their official debut alongside their studio album.
Meanwhile, Newbeat plans to sequentially unveil various online and offline content through its official YouTube channel and social media, with the release of their first studio album 'RAW AND RAD' scheduled for the 24th.
[Photo] Provided by Beat Interactive
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