The group IVE has topped various charts with its new album 'IVE EMPATHY.'
As of last month, on the 16th, IVE's activities for their new release (An Yoo-jin, Gaeul, RAY, Jang Won-young, Liz, and Lee Seo) ended after their appearance on SBS 'Inkigayo,' yet the unquenched enthusiasm continues to captivate the public's attention.
On the 1st, MBC's 'Show! Music Core' added another trophy for the title track 'ATTITUDE' without appearing on broadcasts, achieving 11 wins with the pre-release song 'REBEL HEART,' 4 wins with 'ATTITUDE,' and a total of 15 wins across music shows with their album. IVE reflected on their significant achievements earned through their third mini-album 'IVE EMPATHY.'
# Chart domination by 'IVE EMPATHY'
According to the monthly chart for February announced by the album aggregation site Hant chart on the 1st, IVE ranked first on the World Chart (Global), achieving high scores in the album, digital, and certification sectors. Additionally, IVE dominated the February monthly physical album chart, certification chart, and music chart with 'IVE EMPATHY,' and also took the top spot on the digital chart with the pre-release song 'REBEL HEART,' earning first place in all categories.
IVE achieved a 'Perfect All-Kill' on the domestic digital chart with 'REBEL HEART,' gaining early recognition as the 'queen of digital music.' Thanks to this, 'REBEL HEART' also topped the monthly charts for February on Melon and GENIE MUSIC, and was included for six consecutive weeks on the latest charts released by the American music media Billboard (dated March 8), demonstrating its global popularity.
The other title track 'ATTITUDE,' which ranked high on TikTok's 'Viral 50' and 'Top 50' charts, is also maintaining its strong performance, boosted by the popularity of challenges like 'Won-young Turn' and 'Raging Guinea Pig.' Recently, the challenge has spread across various social media platforms, continuing to attract attention due to the ongoing surge of interest in 'ATTITUDE.'
# Shining individually and collectively, IVE's brand reputation 'All-Kill'
Recently, IVE displayed an impressive performance in the February 2025 brand reputation rankings announced by the Korea Corporate Reputation Research Institute. IVE ranked first in the star brand reputation encompassing entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and athletes, demonstrating their standing as a representative K-pop group.
Additionally, member Jang Won-young ranked first in both the individual brand reputation for idols and girl groups, while all members of the girl group placed within the top 15, further showcasing the overwhelming popularity of both the group and individuals.
# From 'IM' to 'HEYA'... An icon of longevity
The 'long-lasting popularity' of past releases is also notable. In particular, the title tracks 'IM' from the first full album released in April 2023 and 'HEYA' from the second mini-album released in April last year have entered the February monthly charts for Melon and GENIE MUSIC, while the music video for 'IM' recently surpassed 300 million views on YouTube, setting another record.
IVE has now established itself as 'an icon of longevity.' As their new songs 'REBEL HEART' and 'ATTITUDE' continue to stay at the top of domestic and international charts, attention is drawn to the 'dual long-lasting popularity' of these two tracks.
After successfully completing activities for the new album 'IVE EMPATHY,' IVE will hold the '2025 IVE THE 3RD FAN CONCERT 'IVE SCOUT'' at the Olympic Park KSPO Dome (former gymnastics arena) in Seoul on April 5 and 6.
[Photo provided by Starship Entertainment.]
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