'MZ wannabe icon' IVE (An Yujin, Kaul, RAY, Jang Won-young, Liz, Lee Seo) has added a new 300 million view music video.

According to their agency Starship Entertainment, the music video for IVE's title track 'IM' from their first studio album 'I've IVE' surpassed 300 million views on YouTube as of the 2nd.

With this, IVE now holds their second music video with 300 million views, following the title track of their third single 'After LIKE.'

Released in April 2023, 'IM' is a song that emphasizes a self-assured approach to life with the message 'Have confidence in the path I take.' It features a newtro chord that blends the past and present, along with an addictive melody.

'IM' has received accolades from numerous listeners for its combination of popularity and musicality, achieving a Perfect All-Kill in the major domestic music charts and winning nine awards in music broadcasts, quickly elevating it to the status of a mega hit.

With 'IM,' IVE has won the main prize in the digital music category at the '38th Golden Disc Awards 2024,' the Artist of the Year award at the 'Circle Chart Music Awards 2023' (Global Streaming, Unick Listener, Circle Index), and the Best Song at the '31st Hanteo Music Awards 2023.' Despite being released in 2023, it has also appeared on the 2024 Melon annual chart, 2024 Genie annual chart, and 2024 Circle Chart's global K-pop, digital, streaming, and download charts. Additionally, even as it approaches its two-year mark since release, it continues to be ranked on the real-time charts of Melon TOP100, Genie, Bugs, and Flo (as of 4 p.m. on the 2nd), showcasing its endless 'long-run power.'

Furthermore, 'IM' has entered the Billboard chart 'Billboard Global Excl. U.S. / highest rank 11' for 33 consecutive weeks and has successfully ranked on the 'Billboard Global 200 / highest rank 21' for 22 consecutive weeks, demonstrating its global popularity both domestically and internationally. As of the 2nd, it boasts over 320 million cumulative streams on Spotify and continues to enjoy steady popularity.

The 'IM' music video offers a captivating experience with the members' powerful performances and polished visuals. It showcases contrasts of rise and fall through various imagery, such as airplanes, and expresses a determination to not fear these fluctuations, but rather to embrace them in IVE's unique style.

The 'IM' music video has garnered much attention from K-pop fans, achieving the remarkable feat of ranking first in the 'Most Loved Music Video' category in YouTube's announcement of the top videos in 2023 in South Korea. It was also selected as the 'Most Loved Video' in the year-end settlement of accounts chart '2023, the music we loved' announced by the music platform Bugs!, confirming its intense popularity throughout the year.

Meanwhile, IVE released their third mini album 'IVE EMPATHY' on February 3rd last month. Official activities concluded after the music show 'Inkigayo' on the 16th of last month, and they have demonstrated consistent popularity, achieving 11 wins with the pre-release track 'REBEL HEART' and 4 wins with 'ATTITUDE.'

[Photo] SNS

[OSEN = Park So-young Reporter]