According to the big data analysis results of entertainment program brand reputation in March 2025, Mister Trot 3 ranked first, followed by The King of Masked Singer 2 in second place and I Live Alone in third place.
The Korea Corporate Reputation Research Institute analyzed 129,930,953 pieces of brand big data from 50 entertainment programs loved by the public from February 2, 2025, to March 2, 2025, measuring consumer brand participation and communication volume, media consumption, brand diffusion, and consumption volume. Compared to the entertainment program brand big data of 117,330,142 pieces last February, this represents an increase of 10.74%.
The brand reputation index is an indicator derived by extracting brand big data and analyzing consumer behavior into participation value, communication value, media value, and social value, and weighting these values. The brand reputation index for entertainment programs was analyzed based on participation value, communication value, media value, community value, and viewing value.
Through the analysis of brand reputation big data, it is possible to analyze where, how, why, and how much consumers talk about a brand. The recommendation index through the brand monitor analysis participated by the brand reputation editor and the brand reputation ranking page is included as a weighting.
The top 30 rankings for entertainment program brand reputation in March 2025 include Mister Trot 3, The King of Masked Singer 2, I Live Alone, Good Day, Running Man, Knowing Bros, I Am Solo, My Little Old Boy, Divorce Survival Camp, 1 Night 2 Days, National Singing Contest, Radio Star, How Do You Play?, Strongest Baseball, Immortal Songs, Masked Singer, Same Bed, Different Dreams, You Quiz on the Block, Sixth Sense, Comedy Concert, Gayo Stage, Amazing Saturday, Lover of Joseon, Please Take Care of My Refrigerator, The Return of Superman, Seeking Old Encounters, Goal Diggers, Animal Farm on TV, Universe's Best Friend, and Housekeeping Men.
The brand that ranked first in the entertainment program brand reputation is Mister Trot 3, with a participation index of 3,005,351, media index of 2,874,309, communication index of 3,986,011, community index of 4,915,908, and viewing index of 1,878,234, resulting in a brand reputation index of 16,659,812. Compared to last February's brand reputation index of 12,144,490, this represents an increase of 37.18%.
In second place, The King of Masked Singer 2 has a participation index of 3,635,218, media index of 2,084,498, communication index of 2,316,620, community index of 3,831,909, and viewing index of 1,717,595, resulting in a brand reputation index of 13,585,840. This is an increase of 35.23% compared to last February's brand reputation index of 10,046,525.
In third place, I Live Alone has a participation index of 1,231,532, media index of 1,880,648, communication index of 1,322,688, community index of 2,587,710, and viewing index of 877,333, resulting in a brand reputation index of 7,899,911. This is an increase of 9.83% compared to last February's brand reputation index of 7,192,886.
In fourth place, Good Day has a participation index of 2,430,857, media index of 1,155,952, communication index of 816,412, community index of 1,460,525, and viewing index of 444,845, resulting in a brand reputation index of 6,308,590.
In fifth place, Running Man has a participation index of 615,643, media index of 995,706, communication index of 1,523,226, community index of 1,360,368, and viewing index of 605,483, resulting in a brand reputation index of 5,100,426. Compared to last February's brand reputation index of 4,609,365, this represents an increase of 10.65%.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan said, "According to the big data analysis results of entertainment program brand reputation in March 2025, the Mister Trot 3 brand ranked first. Analyzing the entertainment program brand category, it shows an increase of 10.74% compared to last February's entertainment program brand big data of 117,330,142 pieces. Detailed analysis shows that brand participation rose by 18.55%, brand issues fell by 1.91%, brand communication rose by 14.19%, brand diffusion rose by 24.40%, and brand consumption fell by 0.80%."
He added, "In the link analysis for the Mister Trot 3 brand, which ranked first in entertainment program brand reputation in March 2025, 'intense, challenge, vote' were highly analyzed, and in the keyword analysis, 'support vote, top 10, viewership' were highly analyzed. In the positive-negative ratio analysis, the positive ratio was analyzed as 91.20%."
[Photo] Provided by MBC
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