Ive is maintaining its long-standing popularity a month after its comeback.
On March 1, MBC's 'Show! Music Core' announced that Ive's 'ATTITUDE' secured the top spot for the first week of March. The double title song 'ATTITUDE' from the 3rd album 'IVE EMPATHY,' released on February 2, has been holding firm at number one even a month after its release, gaining immense popularity. With this, Ive has achieved 11 awards with 'REBEL HEART' and 4 awards with 'ATTITUDE,' bringing the total number of trophies from the 3rd album to 15.
On that day, the broadcast opened with Kyubin's 'LIKE U 100.' 'LIKE U 100' features a catchy melody based on the lively Pop Rock genre and has an addictive chorus. Through 'LIKE U 100,' Kyubin conveyed a pure yet bold expression of love. With a refreshing and cool sound along with clever lyrics, Kyubin showcased a charming appeal.
NouerA made its comeback performance with 'N.I.N (New is Now).' 'N.I.N (New is Now)' is a song featuring a strong beat based on EDM, harmonizing elements of Alternative Dance and Rock, expressing a strong will toward new beginnings. It depicts the process of wishes gathering to become strong cries, conveying a message of experiencing a new world. Through 'N.I.N (New is Now),' NouerA presented an energetic sound and a confident performance, inspiring courage and passion in listeners.
Next, the pre-debut stage of the new Starship girl group KiiiKiii followed. KiiiKiii performed the pop dance song 'I DO ME,' which portrays a self-reliant girl. In an interview before the stage, KiiiKiii introduced themselves as "a team that creates questions instead of answers while keeping humor and smiles in a constantly changing world, making people smile when they hear our name."
'I DO ME' is a song that maximizes our bold charm. It's a pop dance track that expresses our subjective intention to live confidently by trusting our instincts," they said, adding that, "With an emotional melody combined with harmonious groovy rhythms, it will capture the ears and hearts of everyone who listens, so we hope for your love." KiiiKiii radiated a free-spirited charm and bright energy, signaling the emergence of a phenomenal rookie.
The new SM girl group Hearts2Hearts announced their debut with 'The Chase.' Hearts2Hearts greeted fans by stating, "We aspire to connect our hearts with global fans through beautiful music filled with our sincerity and to become a greater team." 'The Chase' is a song that creates a mysterious and intriguing atmosphere through dreamy sound sources and vocal melodies.
Hearts2Hearts introduced their debut song 'The Chase' as "a song with confident lyrics about creating my own path and an attractive sound that is dreamy and mysterious." With 'The Chase,' Hearts2Hearts took their first strong step into the music industry, capturing feelings of excitement and curiosity about the new world they will unfold, evoking curiosity about their mystical musical realm.
Returning with a two-part series, ZEROBASEONE staged a comeback with the track 'Devil Game' and the title song 'BLUE.' ZEROBASEONE explained that this album conveys the message that "even the sad moments are a part of life, and despite that, our progress is brilliant and beautiful," and noted that it would be nice to pay attention to how emotions like sadness, anxiety, addiction, growing pains, and escapism are unfolded in a narrative reminiscent of a mysterious game in the journey towards finding a blue paradise.
'Devil Game,' reinterpreting early 2000s pop music, explores the theme of 'an irresistible strong attraction despite knowing it's bad,' wrapped in a mysterious thriller concept of 'hide and seek with the devil,' capturing hidden desires and thrilling emotions in captivating lyrics. Additionally, the title track 'BLUE' features a refreshing synth sound and contrasting emotional vocals, creating an atmosphere of mysterious coolness. ZEROBASEONE proved their enhanced musical prowess by delicately expressing 'fated love that is beautiful even with sadness' through high-quality vocal harmonies.
Meanwhile, on that day's 'Show! Music Core,' ONF, ZEROBASEONE, Hearts2Hearts, KiiiKiii, LUN8, EVNNE, XODIAC, ONE PACT, Kyubin, ARrC, MADEIN, ALL(H)OURS, KickFlip, and NouerA performed.
[Photo] MBC
[OSEN = Reporter Kim Na-yeon]