"MZ Wannabe Icon" RAY showcased a distinctive "RAY Sensibility."
On the 27th, RAY uploaded a cover video titled "luther Covered by IVE REI" on IVE's official YouTube channel.
The song covered by RAY, "luther," is a track released last year by American rapper Kendrick Lamar (feat. SZA), which topped the latest Billboard chart (dated Mar. 1) in the "Hot 100."
In the video, RAY reinterpreted "luther" with a sweet timbre in a cozy atmosphere, captivating listeners both domestically and internationally. From attractive, calm bass to rhythmic high notes, RAY showcased a broad vocal spectrum.
With large headphones, a hat, and glasses adding to the unique mood, various editing effects in the video enhanced the visual and auditory experiences. In particular, the adorable emojis like stars, cameras, and hearts that matched the lyrics expressed the so-called "Snap (photo decoration) ender" RAY's "GenZ Sensibility," captivating the MZ generation.
Additionally, at the end of the video, RAY is seen dancing the "rushing guinea pig" part of the new song "ATTITUDE" with a bright smile, evoking joy.
This video, which showcased RAY's unique charm even in a cover, is the full version of the short cover video uploaded on various SNS channels on the 23rd. After recently wrapping up activities for "ATTITUDE," RAY reportedly prepared cover videos during the hiatus as a special gift for fans.
Meanwhile, RAY provides a variety of fun every Thursday at 7 p.m. through the YouTube channel "Let's Try RAY by Celsius Ship." RAY is expected to meet fans through various activities in the future.
[OSEN]