Singer and musical actor Lee Seok-hoon showcased an upgraded brand power.
On the 27th, his agency C9 Entertainment noted, “Lee Seok-hoon won in the institutional sector at the ‘2025 Consumer Selected Best Brand Daesang.’”
The ‘2025 Consumer Selected Best Brand Daesang,’ now in its 14th year, is an event where Forbes Korea and the JoongAng Ilbo carefully select the top brands by category in collaboration with consumers and experts. Through fan voting held from Jan. 10 to 31, Lee Seok-hoon was honored in the institutional sector.
In response, Lee Seok-hoon expressed through C9 Entertainment, “I understand this award is from the fans, and I am very grateful. I will work harder.”
Entering his 18th year since debut, Lee Seok-hoon is making strides as both a vocalist and a trusted musical actor. Since beginning with the musical ‘Kinky Boots’ in 2018, he has been building a solid filmography by appearing in various productions such as ‘Gwanghwamun Sonata,’ ‘Marie Antoinette,’ ‘The Man Who Laughs,’ and ‘A Gentleman's Guide to Love and Murder.’ Notably, in ‘Kinky Boots,’ he played the role of Charlie for four consecutive seasons, and since January, he has been performing as Gwineplaine in ‘The Man Who Laughs’ for the second season, garnering praise from audiences for his robust singing and acting.
In addition, Lee Seok-hoon is currently the sole MC of the popular web entertainment show ‘Sseulpli,’ leading a cheerful program, and is serving as a judge in the ENA cover influencer survival show ‘Undercover,’ captivating viewers with his multifaceted charm. He is also communicating with listeners through MBC FM4U’s ‘Lee Seok-hoon’s Brunch Cafe,’ which he has been hosting since 2022.
Through this ‘2025 Consumer Selected Best Brand Daesang,’ Lee Seok-hoon has once again proven his brand influence and popularity, and he is expected to meet fans through continuously diverse music and activities.
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