According to the big data analysis results for Rising Star brand reputation in February 2025, the top three are Byun Woo-seok, Cho Young-woo, and Park Ji-hyun.
The Korea Corporate Reputation Research Institute measured 64,289,993 pieces of Rising Star brand big data from January 27 to February 27, 2025, analyzing participation index, media index, communication index, and community index regarding star brands through consumer behavior analysis. This represents a 1.76% increase compared to 63,180,892 pieces of Rising Star brand big data in January.
The brand reputation index identifies that consumers' online habits significantly impact brand consumption, and it is an indicator created through brand big data analysis. The Rising Star brand reputation analysis can measure consumer relationships, positive and negative evaluations, media interest, and the amount of consumer interest and communication. The detailed indicators of Rising Star brand reputation include category consumption weights.
The Rising Star brand reputation analysis targets brands that rank high in brand reputation among categories such as entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, sports stars, advertising models, and rookie idols, analyzing brands that have seen a surge in consumer interest through a big data reputation algorithm.
The Rising Star brand reputation ranking for February 2025 is as follows: Byun Woo-seok, Cho Young-woo, Park Ji-hyun, Lee Jun-hyuk, Stray Kids, Day6, Park Seo-jin, Lee Soo-ji, Cha Joo-young, Ha-young, Kim Do-young, BIBI, Lee Young-ji, BABYMONSTER, Lee Jay-hoon, Choi Woo-sik, Park Jung-min, ENHYPEN, KIKI, Go Yoon-jung, Car the Garden, Lee Yi-kyung, Jeong Jae-gwang, Chae Soo-bin, Kim Hye-yoon, QWER, BOYNEXTDOOR, TOURS, Son Tae-jin, and Lee Yi-dam.
The brand ranked first, Byun Woo-seok, has a participation index of 512,928, media index of 1,035,227, communication index of 2,191,068, and community index of 2,028,817, resulting in a brand reputation index of 5,768,040. This is a 15.43% increase compared to the brand reputation index of 4,997,177 from January.
The second-ranked brand, Cho Young-woo, has a participation index of 1,436,476, media index of 1,585,742, communication index of 1,495,633, and community index of 1,145,575, resulting in a brand reputation index of 5,663,427. This is a 30.48% increase compared to the brand reputation index of 4,340,380 from January.
The third-ranked brand, Park Ji-hyun, has a participation index of 743,294, media index of 842,381, communication index of 1,062,335, and community index of 1,209,524, resulting in a brand reputation index of 3,857,533. This is an 8.33% increase compared to the brand reputation index of 3,560,928 from January.
The fourth-ranked brand, Lee Jun-hyuk, has a participation index of 880,842, media index of 901,235, communication index of 912,119, and community index of 1,076,823, resulting in a brand reputation index of 3,771,018. This is a 14.43% decrease compared to the brand reputation index of 4,406,892 from January.
The fifth-ranked brand, Stray Kids (Bang Chan, Lee Know, Chang-bin, Hyunjin, Han, Felix, Seungmin, I.N), has a participation index of 140,699, media index of 499,253, communication index of 960,175, and community index of 1,010,089, resulting in a brand reputation index of 2,610,216. This is a 9.14% increase compared to the brand reputation index of 2,391,551 from January.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan noted, "According to the big data analysis results for Rising Star brand reputation in February 2025, the Byun Woo-seok brand ranked first. Analyzing the Rising Star brand category shows a 1.76% increase compared to 63,180,892 pieces of Rising Star brand big data in January. Detailed analysis indicates a 4.64% decrease in brand consumption, a 1.43% increase in brand issues, a 0.77% decrease in brand communication, and a 7.86% increase in brand diffusion."
He also stated, "The Byun Woo-seok brand maintained its first place while creating the Byun Woo-seok effect in the advertising sector. The second-ranked Cho Young-woo brand has been active in public broadcast and OTT dramas. The third-ranked Park Ji-hyun brand is building a new fandom in trot. The fourth-ranked Lee Jun-hyuk brand has drawn consumer interest with romantic dramas. The fifth-ranked Stray Kids brand is proving popular globally."
This survey of Rising Star brand reputation in February 2025 was conducted through big data analysis on the brands of Byun Woo-seok, Cho Young-woo, Park Ji-hyun, Lee Jun-hyuk, Stray Kids, Day6, Park Seo-jin, Lee Soo-ji, Cha Joo-young, Ha-young, Kim Do-young, BIBI, Lee Young-ji, BABYMONSTER, Lee Jay-hoon, Choi Woo-sik, Park Jung-min, ENHYPEN, KIKI, Go Yoon-jung, Car the Garden, Lee Yi-kyung, Jeong Jae-gwang, Chae Soo-bin, Kim Hye-yoon, QWER, BOYNEXTDOOR, TOURS, Son Tae-jin, and Lee Yi-dam.
[Photo] OSEN DB
[OSEN]