Treasure invites fans to a special space to celebrate the release of their special mini album [PLEASURE].
YG Entertainment announced on the 27th that from March 8th to 14th, they will operate 'TREASURE POP-UP: My PLEASURE from TREASURE' at DRC Hongdae in Mapo-gu, Seoul.
As this pop-up store opens right after the release of Treasure's new album, it is expected that fans will be able to fully enjoy the concept. The exhibition space, imbued with the warm and cozy mood of the new album, features a photo zone inspired by the music video for the title track 'YELLOW,' as well as a photo booth where fans can take pictures with Treasure-themed frames, offering various enjoyable experiences.
In addition to meeting the physical album and official merchandise, there will also be on-site events where commemorative items will be given away, which are expected to generate a positive response. YG noted, "We are planning diverse online and offline promotions to gift joyful and special memories, just like the title [PLEASURE], so we ask for your great interest beyond the pop-up store."
Meanwhile, the poster revealed on the same day captured the members of Treasure, emanating soft charm with natural white-toned outfits and lingering gazes, drawing attention. Fans are focused on what concept these individuals, who have consistently captivated fans with their unique aura, will present through this comeback.
Treasure's special mini album [PLEASURE] will be released on March 7th at 6 p.m. The title track 'YELLOW' is characterized by its lively sound and catchy chorus melody, presenting a new perspective on the colors of love with straightforward and candid lyrics.
[Photo] YG Entertainment
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