Actor Lee Jun-hyuk has become the face of a coffee franchise.
Lee Jun-hyuk has been selected as the model for Lotte GRS's coffee franchise 'Angelinus.' Having received great public love for his smooth and sweet image through 'My Perfect Secretary,' Lee Jun-hyuk being selected as the advertisement model for 'Angelinus' is raising expectations for synergy with the brand.
In particular, the nickname 'Milky Vanilla Angel' given to Lee Jun-hyuk by his fans has a commonality with the name of the brand 'Angel(ANGEL)' in 'Angelinus(ANGELINUS)', creating a perfect match that draws attention. In response, 'Angelinus' will launch the 'Milky Vanilla Angel' new menu lineup at all 'Angelinus' stores nationwide to celebrate Lee Jun-hyuk's selection as a model, coinciding with his upcoming birthday on March 13. This new menu launch will mark the beginning of various marketing developments alongside Lee Jun-hyuk, and efforts will be made to expand customer touchpoints.
A representative from Lotte GRS noted, "The richness of the coffee from 'Angelinus' and the brand image provided by the emotional space align well with actor Lee Jun-hyuk's image, making him the chosen brand model." They added, "We will strive to enhance customer satisfaction and communication through the synergy created with a model that has a diverse fan base." With Lee Jun-hyuk, who embodies 'Milky Vanilla Angel,' expectations are rising for the synergy that will be created together with 'Angelinus,' and attention is focused on Lee Jun-hyuk's new advertisements as the face of 'Angelinus.'
Meanwhile, Lee Jun-hyuk's advertisement for 'Angelinus' will be released across digital media and online and offline platforms starting from his birthday on March 13.
[Photo] Lee Jun-hyuk 'Angelinus' advertisement photo
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