The movie 'Substance' (directed by Coralie Farja, imported by Chanran, distributed by NEW, co-produced by First Man Studio, So Ji-sub, 51k) is currently breaking box office records without end as it reaches 500,000 viewers.
Already recording the highest score among the works of the importer Chanran, only four films among the independent films classified as restricted to youth that have been released in South Korea have surpassed 500,000 viewers, including 'Substance.' With the Academy Awards just a week away, attention is drawn to how long the endless word-of-mouth success of 'Substance' will last.
According to the integrated ticketing system, as of 10 a.m. on the 24th, 'Substance' recorded a cumulative audience of 508,854. 'Substance' surpassed 500,000 viewers on the 22nd (Saturday), just 74 days after its release.
'Substance' is currently available on IPTV, meaning the theater premium has disappeared, but through the 23rd (Sunday), the average number of theaters showing it is 255, and the screenings per theater average 1.25 times, yet the seat sales rate has reached 14.5%, filling seats and receiving love from the audience throughout the week and weekend. Notably, it has not left the box office top 10 since January 13, remaining there for 42 days.
As a result of the box office momentum continuing over two months after its release, 'Substance' is recorded as one of only four foreign independent films classified as restricted to youth that have surpassed 500,000 viewers, following 'Colors' (2007/1,936,074 viewers), 'Queen's Flower' (2007/896,698 viewers), and 'The Grand Budapest Hotel' (2014/835,692 viewers).
Another point is that the box office momentum of 'Substance' is not yet over. 'Substance' has been nominated for five major categories at the 97th Academy Awards, which will be held at the Dolby Theatre in Hollywood, L.A., on March 3 (local time, 7 p.m. on the 2nd). If Demi Moore, who has emerged as a strong candidate after winning the Golden Globe for Best Actress in her 45-year acting career, grabs the Academy trophy, attention is focused on how far the final score will go.
'Substance,' which has been nominated for 286 awards worldwide and won 115, is a nonstop bloody thriller depicting a fierce struggle between me and a better version of myself.
[Photo] Movie poster, integrated ticketing system