The 'Gen Z美' group KiiiKiii from Starship Entertainment (hereinafter 'Starship') will release its pre-debut song today, the 24th.
KiiiKiii (Jiyu, Isol, Sui, Ha-eum, Kiya), which has been attracting attention in the music industry even before its official debut, will publicly release the pre-debut song 'I DO ME' from their debut album and first mini album 'UNCUT GEM' through various online music platforms at 6 p.m. today.
The pre-debut song 'I DO ME' is a pop dance track that maximizes KiiiKiii's bold charm, expressing the feelings of a self-reliant girl who believes in her instincts and is confidently living her life. This song captivates the ears from the intro with its dreamlike synthesizer sounds, led by heavy disco drums, and features a harmonious, emotional vocal melody, creating a captivating blend of rhythm that captures both ears and heart.
Notably, on the 16th, as part of the full-scale debut promotion's first content, Starship made a striking impact by omitting the introduction teaser for 'KiiiKiii' and unveiling the music video for the pre-debut song 'I DO ME' first as part of an unconventional promotional strategy.
The pre-released music video for 'I DO ME' sparked interest. With a mysterious concept, catchy music, and the members' fluid performances, the music video quickly rose to No. 1 on the trending videos on YouTube immediately after its release, drawing enthusiastic responses and dramatically increasing expectations for KiiiKiii.
The music video was filmed in New Zealand, capturing the members' personalities in the vast nature. The video begins with a shot of a wide landscape filled with grazing sheep, boasting film-like mise-en-scène. The impressive direction unifies the five members' charming personalities with the overwhelming natural backdrop, vividly showcasing KiiiKiii's distinctive and sensual style.
KiiiKiii's music is expected to transcend simple listening and viewing, becoming a messenger for the 'Gen Z' generation and creating new cultural trends with limitless expansiveness and transcendent sensibility.
KiiiKiii is set to pre-release the track 'I DO ME' through various online music platforms at 6 p.m. (KST) today, ahead of the release of their first mini album 'UNCUT GEM' on the 24th of next month, and detailed debut promotions can be followed on KiiiKiii's official social media and website.
[Photo] Provided by Starship Entertainment.
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