No one could surpass singer Lim Young-woong.
The Korea Enterprise Reputation Research Institute analyzed the big data of brand reputation for trot singers by extracting a total of 83,111,751 big data points from January 23, 2025, to February 23, 2025, measuring consumer participation index, media index, communication index, and community index to analyze the brand reputation index.
The ranking of the top 30 trot singers' brand reputation in February 2025 was Lim Young-woong, Park Ji-hyun, Lee Chan-won, Kim Yong-bin, Park Seo-jin, Tae Jin-ah, Na Hoon-a, Nam Jin, Ahn Sung-hoon, Young Tak, Son Tae-jin, Joo Hyun-mi, Jin Hae-sung, Song Ga-in, Jung Dong-won, Seol Un-do, Jang Yoon-jung, Jeon Yu-jin, Jin Sung, Jang Min-ho, Hong Jin-young, Choi Soo-ho, Kang Moon-kyung, Yoyo Mi, Kang Jin, Eun Ga-eun, Kim So-yeon, Na Tae-joo, Kim Yeon-ja, and Park Hye-shin, in that order.
The Lim Young-woong brand, which recorded the first place in trot singer brand reputation, had a participation index of 1,521,381, media index of 1,719,735, communication index of 1,810,800, and community index of 1,690,149, resulting in a brand reputation index of 6,742,064. Compared to the brand reputation index of 5,456,666 in January, this marks a 23.56% increase.
The second place, Park Ji-hyun's brand, had a participation index of 1,115,752, media index of 614,302, communication index of 872,959, and community index of 858,453, resulting in a brand reputation index of 3,461,466. This is an 11.50% increase compared to the brand reputation index of 3,104,375 in January.
The third place, Lee Chan-won's brand, had a participation index of 928,612, media index of 532,319, communication index of 639,088, and community index of 973,834, resulting in a brand reputation index of 3,073,853. This reflects an 8.99% decrease compared to the brand reputation index of 3,377,376 in January.
The fourth place, Kim Yong-bin's brand, had a participation index of 604,354, media index of 755,120, communication index of 624,718, and community index of 936,575, resulting in a brand reputation index of 2,920,768. Compared to the brand reputation index of 826,625 in January, this is a remarkable 253.34% increase.
The fifth place, Park Seo-jin's brand, had a participation index of 428,664, media index of 826,012, communication index of 514,570, and community index of 851,638, resulting in a brand reputation index of 2,620,884. This shows a 53.93% increase compared to the brand reputation index of 1,702,631 in January.
The February 2025 trot singer brand reputation analysis included Lim Young-woong, Park Ji-hyun, Lee Chan-won, Kim Yong-bin, Park Seo-jin, Tae Jin-ah, Na Hoon-a, Nam Jin, Ahn Sung-hoon, Young Tak, Son Tae-jin, Joo Hyun-mi, Jin Hae-sung, Song Ga-in, Jung Dong-won, Seol Un-do, Jang Yoon-jung, Jeon Yu-jin, Jin Sung, Jang Min-ho, Hong Jin-young, Choi Soo-ho, Kang Moon-kyung, Yoyo Mi, Kang Jin, Eun Ga-eun, Kim So-yeon, Na Tae-joo, Kim Yeon-ja, Park Hye-shin, Lin, Nam Seung-min, Kim Da-hyun, Shin Yoo, Oh Yoo-jin, Choi Baek-ho, Kim Soo-chan, Shin Seong, Enoch, Son Bin-a, Yang Ji-eun, Park Gun, Jo Jeong-min, Kim Tae-yeon, Hong Ji-yoon, Kim Yong-im, Choi Woo-jin, Jin Wook, Kim Hee-jae, Park Min-soo, Kim Na-hee, Park Hyun-bin, Mai Jin, Kim Jung-yeon, Shin Seung-tae, Yoon Soo-hyun, Na Sang-do, Lee Seung-yeon, Kim Yang, Bae Ah-hyun, Jung Seo-joo, Na Young, Jae-ha, Park Gu-yoon, Miss Kim, Park Sang-cheol, Kang Hye-yeon, Hong Ja, Kim Kyung-min, Geum Jandi, Jo Hang-jo, Maria, Seol Ha-yoon, Kim Hye-yeon, Min Soo-hyun, Choi Jin-hee, Jeong Mi-ae, Byeol Sarang, Yoo Ji-na, Gong Hoon, Kim Soo-hee, Yang Ji-won, Park Seong-on, Kim Ui-young, Jeong Seul, Hwang Yoon-seong, Jeong Da-kyung, Lim Seo-won, Jin Si-mon, Park Joo-hee, Kim Yeon-ji, Shin In-seon, Jin Mi-ryeong, Oh Seung-geun, Kim So-yu, Seo Joo-kyung, Jang Hye-ri, Kang Ye-seul, Moon Yong-hyun, and Park Min-joo.
[Photo] OSEN DB.
[OSEN = Sun Mi-kyung, reporter]