The group Treasure is returning with a warm new song that is full of the spring spirit.
After releasing 'LAST NIGHT' in December last year and capturing fans with their refreshing charm, Treasure is making a rapid comeback in just three months.
Treasure will announce their special mini album [PLEASURE] on March 7 at 6 p.m., marking the start of their first activities in 2025 and signaling a fresh beginning.
Treasure's new album [PLEASURE], which means joy and pleasure in a literal sense, evokes memories of happy moments filled with positive energy.
The members completed this special album with sincerity and effort to repay the love sent by fans. The agency noted, "We will gift fans a spring filled with excitement through songs that capture Treasure's warm sensibility and cozy charm."
The title track is 'YELLOW,' a song that stands out with its lively sound and addictive chorus melody. It's a song that allows listeners to feel a pleasant thrill by expressing a new perspective on the shades of love through honest and candid lyrics.
As suggested by the title 'YELLOW,' it hints at Treasure's unique musical world, soft and warm like the vibrant colors of spring that comes after the cold winter. In particular, Asahi, Choi Hyunseok, Yoshi, and Haruto contributed to the lyrics, adding authenticity.
Additionally, Treasure will kick off a global fan concert tour with their [SPECIAL MOMENT] performance at Kyunghee University on March 28, 29, and 30. This tour will expand in scale to the United States and Japan, meeting local fans in four cities in North America (New York, Washington D.C., Oakland, Los Angeles) followed by four cities in Japan (Hyogo, Aichi, Fukuoka, Saitama).
This will be Treasure's first entry into the United States, as they have solidified their global presence through their Asia tour, and they are expected to further expand their popularity in the U.S., which is considered one of the world's two largest music markets.
As such, Treasure plans to fill this year with a packed schedule of promotions including the release of this new album, a fan concert tour, and the release of their third full-length album.
There are high expectations for how Treasure, who will announce the start of spring with their warm new song, will perform this year.
[Photo] YG Entertainment
[OSEN=Reporter Ji Min-kyung]