Actor Byeon Woo-seok ranked first in brand reputation as an advertising model in February 2025.
On the 6th, according to the analysis of big data on brand reputation for advertising models conducted by the Korea Corporate Reputation Research Institute, Byeon Woo-seok achieved the top ranking.
The results were based on the evaluation of 25,457,884 big data points collected from consumer behavior analysis from the 6th of last month to the 6th of this month, with Blackpink coming in second and Lim Young-woong in third.
Byeon Woo-seok recorded a positive ratio of 92.01% in the analysis of positive and negative sentiment. In link analysis, the terms "effort, sincerity, and diligence" showed high scores.
Meanwhile, following Byeon Woo-seok, Blackpink, and Lim Young-woong in the top rankings for brand reputation as advertising models are Son Heung-min, Yoo Jae-seok, BTS, Kim Soo-hyun, Gong Yoo, IVE, and Cha Eun-woo.