HYBE begins its full-scale foray into the Latin American market.
On the 5th, HYBE established the Latin American label "DOCEMIL Music" and signed its first artist, Meme del Real.
The establishment of the label and the signing of the artist were led by HYBE Latin America, a local subsidiary founded in Mexico with the goal of entering the Latin music market in 2023.
Meme del Real is a member and producer of the Mexican rock band "Cafe Tacvba," which has won awards for "Best Rock Song" and "Best Alternative Song" at the Latin Grammy Awards.
Meme del Real announced the release of the new song "Princesa" simultaneously with the signing of the contract. He is scheduled to make his solo debut with this track included in the first single album at the end of this year.
Gah Jong-hyun, CEO of HYBE Latin America, said, "Meme del Real joining DOCEMIL Music proves that HYBE can support artists in Latin America."