YouTuber Lee Hee-cheol. /Courtesy of Instagram

Businessman and influencer Lee Hee-cheol (40) suddenly passed away.

According to OSEN on the 8th, Lee Hee-cheol died of a myocardial infarction the previous day. His brother said, “Recently, my brother's health hasn't been good, but he was still healthy. One morning it all changed...” expressing deep sorrow. He continued, “Although my brother always valued and prioritized those around him as much as family and appeared strong, he was gentler than anyone else. Please be there with him so his last journey is not lonely and is more beautiful.”

Lee Hee-cheol's close friend, broadcaster Pungja, also shared the news on social media the previous day, saying, “My beloved Hee-cheol oppa has become a star in the sky today,” announcing the obituary. She added, “Please pray that he goes to a good place.”

Lee Hee-cheol gained fame by appearing on broadcasts with his 'close friend' Pungja. He showcased his daily life on KBS 2TV’s 'Salim Haneun Namjadeul 2' and communicated with the public through his YouTube channel 'Lee Hee-cheol's Bheelog.' He operated a pub in Apgujeong, Seoul, and also worked as a photographer and visual director.

The deceased's memorial was set up at the Soonchunhyang University Hospital funeral hall.