Private fandom platform PLEDGE is recruiting the official membership "Jumping BoA" class 1 for singer BoA.
According to Baypal Entertainment, sign-ups for Jumping BoA class 1 began at 2 p.m. on the 1st and will be accepted until 11:59 p.m. on the 17th. This membership is an official fan project BoA is introducing after establishing her one-person agency Baypal.
Since debuting in 2000, BoA has worked between Korea and Japan, and at the end of last year ended her exclusive relationship with SM Entertainment after about 25 years together. She has since been building an independent base for her activities through Baypal.
It is also notable as a case of reestablishing fan touchpoints on a new platform after ending membership operations based on Weverse.
On PLEDGE, text and voice messages directly from BoA, private photos, and exclusive video content will be offered to members only. Fans can earn points through participation and purchasing goods, and use them for limited photo cards, special content, and participatory events.
The class 1 fan kit includes NFC-based goods. Members will activate content through the goods, with a focus on providing a fan experience that links physical goods and digital content.
DayoneDream, which operates PLEDGE, is expanding a fandom business that combines K-pop IP with platform technology.
DayoneDream describes artist management, IP commerce, and fan platform development as its main business areas on its official site.
DayoneDream views BoA's joining PLEDGE as a major platform project introduced under its new corporate name system.
A Baypal representative said, "We prepared this project so we can share new time together in a space closer to fans," and added, "We hope it will serve as an opportunity to continue a new journey with fans who have been with us for a long time."