Marking the 10th year since it launched service in Korea, Netflix unveiled a slate of diverse titles this year. It also signaled a long-term commitment to invest in Korean content to support growth across the industry ecosystem.
On the 21st at Conrad Seoul in Yeongdeungpo District, Seoul, Netflix held the "Next on Netflix 2026 Korea" event and introduced this year's content direction and lineup.
Kang Dong-han, VP of Netflix's Korean content institutional sector, noted the strength of Korean culture, saying, "If someone had said 10 years ago that content made in Korea would be at the center of global culture and that Korean titles would dominate the global 'Top 10' lists, people would probably have called it a pipe dream."
This year, Netflix unveiled titles under the concepts of ▲ the discovery of flutter ▲ the discovery of immersion ▲ the discovery of thrills ▲ the discovery of laughter ▲ the discovery of wonder. Starting with the interpreter romance "Is this love translatable?," it plans to deliver a fresh flutter to the public with "Boyfriend on Demand," which follows a setup where people subscribe to and experience dating through a virtual dating simulation.
Possible Love, the new film by master director Lee Chang-dong starring Jeon Do-yeon and Sul Kyung-gu, is expected to maximize viewers' immersion. Scandal, which depicts a cheeky seduction set in the Joseon era where desire is taboo, will also be released. Scandal is based on the novel "Dangerous Liaisons" by French author Pierre Choderlos de Laclos and reimagines the 2003 film "Untold Scandal" as a series.
Actor Son Ye-jin, who appears in Scandal, said at the event, "Through Scandal, viewers will be able to see the beautiful landscapes of the Joseon era, hanbok and hanok," adding, "Recent period dramas often show many flashy and visually intense scenes, but we aimed to capture an aesthetic that leaves room to breathe, grounded in historical accuracy of the Joseon period."
Laughter also comes through films and variety shows. The action comedy Husbands in Action, about a man trying to rescue his wife kidnapped by a crime syndicate, will be released soon. Jin Sun-kyu and Gong Myoung, who worked together in Extreme Job, play the ex-husband and current husband, respectively. Na Young-seok PD and Lee Seo-jin's U.S. rambling journey (Lee Seo-jin's Dollar Dollar) is set to premiere in the first quarter this year. Yu Jae-seok will also be seen attempting to run a camp for the first time in his 34-year career.
Netflix also packed in surprises with fresh concepts. Leading the way is the action comedy Wonderfools, about neighborhood bumblers who gain superpowers from an unexpected incident and battle villains. It is actor Park Eunbin's first Netflix original, following her acclaimed portrayals of distinctive characters.
Park Eunbin said, "It deals with a story that takes place in 1999, when apocalyptic thinking was in vogue." She added, "I play a character in the town known by the label 'official scumbag,' and I became convinced the show would offer the kind of predictable fun that comes from unpredictable characters and events."
Also returning with new seasons are Kian's Bizarre B&B, Culinary Class Wars, The Devil's Plan, Peaky Blinders and One Piece, which have drawn strong public interest.
Netflix also pledged unwavering, long-term investment in Korean content. VP Kang Dong-han said, "As our influence grows, Netflix will take responsibility and serve as a partner in contemplating and shaping a long-term vision for the industry structure and creative environment."
Kang added, "We will become a gateway for Korean talent so that gemlike works can shine, and we will seek out entirely new stories that will astonish the world and delight more people."