The Azerbaijan Tourism Board has moved to engage with Korea's travel industry, including by holding a large-scale tourism briefing.
Florian Sengstschmid, head of the Azerbaijan Tourism Board, and Asia regional head Gunnel Alakbarova, among other government officials, held a media conference on the 9th at the Four Seasons Hotel in Jongno District, Seoul.
Tourism Board head Florian Sengstschmid said, "Korea is one of the most dynamic outbound tourism markets in the world," adding, "For Korean travelers who are adventurous and seek new experiences, Azerbaijan is a place with the appeal of a hidden gem."
He added, "We hope to become a familiar destination for Korean travelers through joint campaigns between the two countries and collaboration in tourism and media."
Azerbaijan is known for the Icherisheher Old City of Baku, designated as a UNESCO World Heritage site; the Flame Towers skyline symbolizing the land of fire; and the Heydar Aliyev Center, which showcases the curves of world-renowned architect Zaha Hadid.
According to the tourism board, from January to June this year, 61,217 tourists from Asia visited Azerbaijan, reaching 73% of last year's total visitors (84,359). This year is expected to attract the most tourists on record.
Among the so-called "three Caucasus countries," it is the easternmost nation and is adjacent to the Caspian Sea. According to the Azerbaijan Tourism Board, Asia is the second-largest source region for inbound tourists to the country.