The Ministry of Culture, Sports and Tourism announced on the 19th that it will hold the 2025 International Broadcast Video Market (BCWW) at COEX in Seoul from September 16 to 19 in collaboration with the Korea Creative Content Agency (KOCCA).
This year marks the 25th anniversary of the International Broadcast Video Market, which has consistently grown each year, supporting the export of K-content and establishing itself as Asia's largest broadcasting and online video service (OTT) content market for exchanging information among domestic and international video industry stakeholders. Last year, over 10,000 industry personnel from around 30 countries participated, resulting in approximately $86.24 million (about 119.7 billion won) in export contracts.
This year, to invigorate the broadcast and online video service industry leading into the 'K-Culture 300 trillion won era', various initiatives under the theme 'Window to the Future' will be supported, including ▲exhibitions for content and corporations ▲demonstrations ▲business consultations among producers, buyers, and investors. Various lectures highlighting the latest video industry technologies and trends, as well as promotional areas for K-OTT and fast (free ad-supported streaming television) services, will also be arranged for general citizens to participate.
Moreover, this year, France has been invited as the guest country to commemorate the 140th anniversary of the establishment of diplomatic relations between Korea and France and to strengthen international exchanges. As part of this, many stakeholders from France's video industry, including representatives from the French National Center for Cinema and the Moving Image (CNC), which oversees the French video industry, are expected to visit Korea. Special programs, such as the France national pavilion, major corporations' content demonstrations, and lectures, will be operated to expand collaboration opportunities for exports and co-productions between the video industry stakeholders of both countries, promoting mutual industrial development.
Additionally, during the event period, experts from various sectors of the video industry will diagnose recent environmental changes and industry trends and will deliver lectures on diverse topics such as 'The Future of AI and Content' and 'New Outlets for K-Content: The Noteworthy Fast Platform' to share future strategies.
A promotional area for the general public featuring 'K-OTT' and 'fast (free ad-supported streaming television)' services will also be operated. In the K-OTT promotional area, corporations such as Coupang Play and Tving will participate to promote their contents, including 'Shooting Star' and 'Iron Girl Corps', along with upcoming releases scheduled for the second half of the year. The promotional area for fast services, which is being recognized as a new distribution channel for K-content, will showcase demonstrations and experiential events by major domestic service providers, offering visitors the opportunity to experience various streaming services directly and assess the growth potential of future services.
Im Seong-hwan, director of the media policy bureau at the Ministry of Culture, Sports and Tourism, stated, 'I hope that this year's 25th anniversary International Broadcast Video Market will multifacetedly support K-content exports and serve as a venue for industry stakeholders to gather and discuss sustainable industrial growth,' and added, 'The Ministry will do its utmost to ensure the event is successfully held for the remaining duration.'