The Ministry of Culture, Sports and Tourism, in collaboration with the Korea Creative Content Agency, announced that it will hold the second seminar of the '2025 Broadcasting and Video Leaders Forum,' which was launched in March, on the 25th at the Content Korea Lab (CKL) corporations support center.
The Broadcasting and Video Leaders Forum, which started in 2003, is a venue for experts in the broadcasting and video content field to discuss development strategies and policy issues in the industry.
This seminar will feature the main topic 'The impact of artificial intelligence (AI) technological advancement on the broadcasting and advertising industries,' with experts from various fields continuing presentations and discussions.
Jo Young-shin, former head of the growth strategy group at SK Broadband, will analyze the current utilization of AI by domestic broadcasters and content production companies under the theme 'Changes in traditional content providers due to artificial intelligence' and present future directions based on overseas cases.
Park Chan-soo, CEO of HSAD, will present on the topic 'Changes and prospects of the advertising industry in the AI era,' discussing how the production of 'advertising video content' is evolving in the advertising sector.
The Ministry of Culture, Sports and Tourism will examine the impact and current utilization of AI technological innovation on the domestic broadcasting and advertising industries through this forum and will reflect on the policy direction.