CJ ENM noted that the short film 'M Hotel,' created using generative artificial intelligence (AI), is gaining attention at major domestic and international AI film festivals.
On Nov. 8, 'M Hotel' won a special jury award for its quality at the Busan International Artificial Intelligence Film Festival (BIAIF). Previously, it was selected as one of the final 10 films at the Venice International AI Film Awards and won the best award in the AI competition category at the New York AMT International Film Festival, as well as the best award at the Cannes World Film Festival.
'M Hotel' will be available in 20 theaters nationwide, including CGV Gangnam, Wangsimni, and Yongsan I Park Mall, starting Nov. 11.
The film 'M Hotel' tells a mysterious story that unfolds when a homeless person, who constantly laments their life, accidentally picks up a key to a magical hotel. Despite its short runtime of 6 minutes and 31 seconds, it has been praised for providing profound insights into life.
In particular, it has been evaluated for breaking away from the characteristic surreal graphics of existing AI videos, showcasing realistic backgrounds and delicately expressing characters' emotions. All scenes in the film were realized using generative AI and new technologies, including images, videos, and sound.
The story development and production work were completed by four experts from the AI business promotion team, which is responsible for AI-related research and development (R&D), in just one month. More than 10 AI solutions were used to express detailed expressions and delicate motions, and optimization work on their own solutions was also carried out during the process.
CJ ENM plans to enhance content quality and maximize production and operational efficiency by utilizing AI, thereby advancing its content business and strengthening global competitiveness. To this end, it is preparing to introduce AI models across all areas, from analysis to discover quality original intellectual property (IP), to production support such as CG and subtitle creation, and distribution and marketing such as user traffic prediction and content recommendations.
A CJ ENM official said, 'M Hotel is a case demonstrating the successful integration of CJ ENM's exceptional storytelling capabilities with advanced AI technology,' and added, 'We will contribute to the evolution of the content creation ecosystem by expanding market entry opportunities for emerging creators and supporting the production of more content by utilizing AI technology.'