"Even the scent of wildflowers can only be appreciated if there is land."
An author with a long career in journalism has shared experiences in real estate investment in the form of essays. This book is both "a serenade to land," emphasizing the instinctual human desire for land ownership, and an "introductory text on real estate humanities," emphasizing insights and healing towards the world.
Hengshan Hengxin (恒産恒心). The author advises that in order to have peace of mind, stable assets are necessary, and suggests saving seed money for investment.
The march toward wealth is a matter of attitude, not technique. One must recognize their inner potential and possibilities. Economic independence begins with "psychological independence." A positive mindset is necessary. A little courage, a bit of execution is enough.
What should be guarded against is "authority bias." One should not blindly trust what experts say. It is also good to avoid "emotional spending." Expensive meals paid to alleviate mood are only temporary comforts and lead to a life dictated by money.
As important as the attitude towards money is the attitude towards people. Try establishing a regular real estate agency. Bonds with people who share market trends in your area of interest become a great asset.
Throughout history and across cultures, waterfront areas have symbolized prime locations. Undeveloped land in the city center, redevelopment zones near stations, etc., are areas with inherent future value.
However, real estate values are like living organisms, changing as an abandoned house is reborn as a "village hotel" or an island becomes a storytelling tourist attraction. Real estate is about maximizing strength by integrating various factors. This is why a humanistic approach is necessary for real estate investment.
Even for experts, commercial property investment is challenging. Older commercial districts are better than newly developed areas. Thorough on-foot research in redevelopment areas or station-centered suburbs is necessary to find suitable properties.
An interesting point is the author's forecast for future real estate. They believe that the MZ generation's focus on "proximity to work residences" accelerates urban concentration. This generation prefers city convenience to a nature-friendly life because they aim to maximize leisure by minimizing commute times.
Moreover, they see that due to climate change, zero-energy dwellings will become a key axis of future real estate development. In Korea, the extreme seasonal temperature fluctuations, ranging from 39 to 59 degrees throughout the year, create significant heating and cooling burdens.
Stories of houses occupied by novelists like Lee Mun-yeol's home in Jangam-ri, Icheon, and Park Kyung-ni's detached dwelling in Wondang-dong, add to the book's interest. It also includes handy tips such as pre-approving an overdraft account for emergency funds.
Want to converse with "real estate as a living organism"? It takes time. The author adds that continuous learning, practical experience, and capturing overall market trends enable a dialogue with the land.
Written by Lee Ki-won｜Publication Sea｜232 pages｜18,000 won