Nongshim, a South Korean multinational food and beverage company, launched 'Shin Ramyun The Red' as a limited edition in August. After receiving positive responses from consumers, it officially launched the product on November 20.
Since October 1, 1986, Nongshim has been producing Shin Ramyun, a popular brand of instant noodles. It is exported to over 100 countries and is the best-selling instant noodle brand in Korea.
Nongshim Shin Ramyun The Red has a Scoville Index of 7500 SHU, which is approximately twice as spicy as the original Shin Ramyun. Within 80 days of its launch, Nongshim Shin Ramyun The Red sold over 15 million packets, making it the best-selling new instant noodle product of the year.
The premium product Shin Ramyun The Red has been extremely popular since its launch and has been frequently repurchased, according to the company. To make it easier for consumers to enjoy this spicy product, containerized noodles are expected to be introduced in mid-December.
"We have noticed that consumers have been demanding spicier food options lately. In response, we have introduced Shin Ramyun The Red, which has a thicker and spicier broth," said a representative from Nongshim. "We are committed to studying changes in consumer eating habits and developing new products that can bring them new and exciting experiences," he added.
This article was originally published on Nov. 2, 2023